The Digital Marketing & gTLD Strategy Congress
Managing Digital Assets and Connecting Brands with Customers
March 11-12, 2013 — Dream Downtown Hotel
New York City
| AGENDA | SPEAKERS | PRICING & VENUE|
Mark your calendar for the Digital Marketing and gTLD Strategy Congress. A unique event for round one gTLD applicants, non-applicant & prospective applicant brands and their advisors.
Featuring keynotes addresses from Google and Citi and taking place at the new Dream Downtown hotel in the vibrant meatpacking district of New York, the Congress has been created as a networking and learning forum for both round 1 applicants and prospective “round 2” applicants.
With the first new TLDs scheduled to go online Q3 2012, applicants need both a strategic and practical look at a number of critical issues to ensure success upon launch.
Similarly, non-applicants or prospective applicants will need to get-up-to-speed and quickly adapt to compete as the internet landscape changes.
You will hear from some of the leading digital marketing agencies including Digitas & Interbrand on how you can position your new TLD to dominate your category. Additionally, you’ll receive ideas and strategies for evaluating how your .BRAND content should differ from what’s on your .COM.
You will hear from SEO and search experts on how new TLDs are likely to impact brand visibility and what you can do to ensure new TLDs enhance your ranking rather than reduce your traffic.
You will receive practical tips and advice on how to introduce your TLD to your partners, stakeholders and customers without creating confusion.
Applicants and prospective applicants alike will be able to avoid costly missteps in application or implementation by learning directly from – and having your questions answered by industry experts at the conference.
The Congress is supported by The Advertising Club of New York, Afilias, Domain Incite, CircleID, WIPR, The Domains, Domain Name Wire, Domain Name News and Jovenet and features senior speakers from L’Oreal, Afilias, IBM, JP Morgan, DomainDiction, Neustar, The Boston Globe, Frontier Communications, ICANN, Domain Incite, Mommy Shorts, Google, Donuts, Citibank, Dot.Org (The Public Interest Registry), Dot.Ski, Columbia Business School, and Deloitte – with more being added daily.
Congress attendees will also get the unique opportunity to connect with each other before, during and after the conference through Momentum Connect a powerful social networking tool based on your existing LinkedIn profile .
Applying for, owning and operating a TLD is both a considerable expense and an enormous opportunity – and it is not without risk. Attending this unique event will help applicants protect their investment and help prospective applicants determine their response.
The Congress represents the only opportunity for new and prospective TLD owners to meet, network and share experiences in advance of the program launch.
- Register (links to Regonline, our payment processor)
- Pricing & Venue
- Speaker Faculty
- Momentum Connect
Content Partner: Community Sponsor:
With thanks to Jovenet Consulting